Shaping up
profitable, purposeful, high-performing brands

We create brands that people don’t just buy. They join.

We believe in a
brand growth mindset

We believe in a
brand growth mindset

We believe in a
brand growth mindset

We believe in a
brand growth mindset

We believe in a
brand growth mindset

1

Not everything that counts can be counted

We know that buying decisions are emotional, not logical. We don’t just buy the number one choice in running shoes, smartphones or coffee.

We buy what appeals to our identity, who we aspire to be and how they make us feel. We build brands that stir emotion, they run deeper than functions and features. They connect and hold meaning, that’s what makes them loved and respected.

2

If you try to serve everyone, you end up serving no one

We aren’t meant for everyone, It’s about knowing who to serve. What are their needs, values and struggles? How do they think and what’s their lingo?

This understanding attracts your ideal audience to resonate with you. Our brand knowledge is closely backed by a keen interest in human behaviour and consumer psychology.

We empathise with your audience, to positively impact their lives and solve pain-points.

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Make an impact while making an income

Your purpose is as important as your product or service. There's a shift in becoming more intentional about what we take in from our noisy world and a demand for brands to have a point of view, to stand for something more than making a profit.

We've seen these brands growing at 2x the rate. 
Finding your deeper ‘why’ provides the foundation on which we build everything on and keeps you grounded and focused for the long haul.

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Mantra

Partner over supplier
Quality over quantity
People over profit
Active over idle
Simple over complex

We make things
simple but significant

We make things
simple but significant

We make things
simple but significant

We make things
simple but significant

We make things
simple but significant

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A creative duo in life and business

Working globally out of Sydney, Australia with our creative collective. We curate a specialist team as needed based on your unique project. The copywriter for baby food might not be the best fit for writing about Cryptocurrency right!? It’s the modern model for custom-built brands. Together we have 35+ years of experience bringing hundreds of game-changing ideas and visions to life. In an age of abundant choice, a distinct brand is more important than ever. We're ready to start shaping how yours looks, feels, sounds and behaves.

SHAPE UP

Start with a free brand health check. Schedule a 1:1 session to see if we're a good fit. 

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Brand Fit acknowledges the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.

Brand Fit is an inclusive studio and an ally of LGBTQ+ community and the movement toward equality.

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© Brand Fit Pty Ltd 2022