Le Purée
Brand Evolution

From local meal delivery to Australia's leading baby food brand revolutionising the industry.

We evolved their early-stage brand to support national and international expansion, attract investors, scale to 9,000+ weekly deliveries, and built a flexible system for new product and campaign launches.

Growth Barrier

When we started working with visionary founder Erin, Le Puree had product excellence that far exceeded their brand expression. Her mission to revolutionise how we feed our babies with organic, brain-boosting meals was trapped in a starter brand that couldn't support their expansion goals or communicate their true value to retail partners and investors.

Evolution

We evolved their brand from "local baby food delivery" to "baby nutrition revolutionaries," creating a brand world that could scale from Sydney kitchens to international markets. This transformation aligned their brand presence with their exceptional product quality and bigger mission of transforming how parents nourish their babies during the critical first 1000 days and beyond. 

Breakthrough Results

✦ Expanded from serving local Mums to delivering 9,000+ meals weekly 
✦ Secured their own commercial production facility to support rapid growth
✦ Extended reach to 5 Australian territories (NSW, Victoria, Queensland, SA, ACT)
✦ Launched their first international venture in New York
✦ Positioned as category leader in premium organic baby nutrition
✦ Created brand system that supported multiple product ranges and launches
✦ Open doors to aligned partnerships and collaborations
 

WHAT GOT YOU HERE WON'T GET YOU THERE

 Let's grab a coffee or jump on a call to talk vision and building the brand that gets you to your ideal future

I partner with a select few progressive visionaries, providing curated solutions and the care your evolution deserves to scale to $100M and beyond.

BRANDS FOR WELLBEING

What got you here, won't get you there. Let's build the brand that will.

GET IN TOUCH

kirby@brandfit.studio
+61 4 0227 2478

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