Squeaky
Brand Launch

From pet wipe to probiotic wellness pioneer. We evolved Squeaky's brand to stand out in a market flooded with chemical solutions, securing major retail partnerships and turning everyday pet care into meaningful connection moments that nurture pets' skin health naturally.

Growth Challenge

In a $100B pet care market flooded with chemical solutions, Squeaky had developed innovative probiotic-based products that truly supported pet skin health. However, they needed a brand that could disrupt the category dominated by harsh chemicals, educate pet parents about the skin barrier, and secure retail partnerships, all while making everyday pet care feel simple and fun rather than clinical and complex.

Evolution

We evolved their brand from "just another pet wipe" to "pioneers of probiotic pet wellness." This transformation positioned them as category leaders who understand pets' skin barriers like gardens that need nurturing, not stripping. Every touchpoint was designed to balance education with emotional connection, turning daily care routines into meaningful bonding moments.

Results

✦ Secured stocking in major retailers and national distribution partnerships
✦ Created premium positioning that justified higher price point than chemical alternatives
✦ Developed eye-catching packaging that stands out on crowded retail shelves
✦ Built a scalable brand architecture to support product line expansion
✦ Established clear differentiation through probiotic education and natural positioning
✦ Created emotional connection by transforming "cleaning" into "caring"

WHAT GOT YOU HERE WON'T GET YOU THERE

 Let's grab a coffee or jump on a call to talk vision and building the brand that gets you to your ideal future

This isn't a traditional bloated agency. I partner with a select number of progressive visionaries to provide the curated solutions, and thoughtfulness your evolution deserves.

BRANDS FOR WELLBEING

What got you here, won't get you there. Let's build the brand that will.

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kirby@brandfit.studio
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