Squeaky
Brand Transformation
Our pets love to get down & dirty. We keep them squeaky clean with the ‘no-wash’ solution for in-between baths
Our challenge: Transform pet care for the modern home, where pets are family members lounging on couches and snuggling in beds. We needed to create a solution that keeps pets fresh and homes clean, without resorting to excessive washing or harsh chemicals that disrupt the delicate balance of their skin and coat health.
Our approach: We reimagined pet hygiene with Squeaky, a probiotic-infused pet wipe that revolutionises the concept of dog washing. Our rebrand positioned Squeaky as the go-to "no-wash" cleaning solution for pet owners. We developed eye-catching, eco-friendly packaging that stands out on pet store shelves and communicates our dual promise of convenience and pet wellness.
The result: A fresh, vibrant brand that dominates the pet care aisle, instantly recognisable to shoppers. Our distinctive packaging and clear value proposition have significantly increased our shelf appeal and sales. This success demonstrates how innovative product development, coupled with strategic rebranding and attention-grabbing design, can transform a basic necessity into a must-have lifestyle product for pet owners, while achieving prime visibility in a crowded marketplace.
Build a brand that aligns with your big ambitions
We've revitalised hundreds of brands, unlocking their true potential. Our approach boosts sales, deepens loyalty, and opens new growth avenues—going far beyond just aesthetics. Partnering with only six brands yearly, we offer full expertise and seamless integration, minimising disruption and maximising impact. Ready to elevate your brand and drive real results? Let's explore your brand's future over a virtual coffee.
We understand that time is precious and we aren't here to waste it. At the very least you'll gain a complimentary exchange of insights from a branding expert — an external perspective that brings added value either way.
We understand that time is precious and we aren't here to waste it. At the very least you'll gain a complimentary
exchange of insights from a branding expert — an external perspective that brings added value either way.
We understand that time is precious. We aren't here to waste it. The call is about your business and our fit together. You gain a complimentary exchange of insights from a branding expert — an external perspective that brings you closer to your goals even if we don't move forward.
SHAPE UP
Rebrand. Refresh. Refocus. Schedule your 1:1 session to see if we’re a fit.
GET IN TOUCH
kirby@brandfit.studio
+61 4 0227 2478
Brand Fit acknowledges the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.
Brand Fit is an inclusive studio and an ally of LGBTQ+ community and the movement toward equality.
© Brand Fit Pty Ltd 2024