Squeaky
Brand vision

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In a $100B pet care market flooded with chemical solutions, we saw an opportunity to lead with purpose and natural innovative probiotics.  

 

 

 

Challenge

Create a brand that makes everyday pet care simple and fun, while standing out in a crowded marketplace that relies on harsh chemicals and excessive washing that damages the skin barrier.

Transformation

Through strategic design and emotional resonance, we evolved Squeaky from pet wipe to lifestyle essential. Our premium positioning and eye catching packaging speaks directly to pet parents, turning daily care into meaningful connection and fun moments.

Impact

Now stocked in major retailers, Squeaky has secured national distribution partnerships and continues to scale its impact in pet wellness. Proving purpose-driven brands don't just compete—they lead with meaning.

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Transform your brand to match your vision. 

Your brand is your most powerful lever for growth right now. Let's unlock its potential to lead, scale, and create meaningful impact. Join me for a virtual coffee. No pressure, just possibilities.
 

We understand that time is precious and we aren't here to waste it. At the very least you'll gain a complimentary exchange of insights from a branding expert — an external perspective that brings added value either way.

We understand that time is precious and we aren't here to waste it. At the very least you'll gain a complimentary
exchange of insights from a branding expert — an external perspective that brings added value either way.

We understand that time is precious. We aren't here to waste it. The call is about your business and our fit together. You gain a complimentary exchange of insights from a branding expert — an external perspective that brings you closer to your goals even if we don't move forward. 

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VISIONS MADE VISIBLE

What impact are you creating in the world?

GET IN TOUCH

kirby@brandfit.studio
+61 4 0227 2478

Brand Fit acknowledges the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.

Brand Fit is an inclusive studio and an ally of LGBTQ+ community and the movement toward equality.

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