Reimagining a legacy brand for modern pet wellness
BrandFit partnered Australia's beloved dog bed innovator, to orchestrate a comprehensive brand refresh marking their 35th anniversary. Our challenge was to modernise the brand while honouring its rich heritage of premium quality and comfort.
The refresh encompassed a new tagline - "No two dogs snooze alike" - that captures Snooza's commitment to tailored sleep solutions. We revitalised their visual identity with an Australian-inspired palette, applied across both product designs and subtle brand elements.This refresh included launching a user-friendly website with personalised product recommendations and expanding their product line.
This strategic transformation not only reinforced Snooza's market leadership but also positioned them for future growth in the competitive pet wellness industry. The result? A reinvigorated brand that resonates with both loyal customers and a new generation of pet owners, setting Snooza apart as innovators in dog sleep wellness.
We've transformed hundreds of brands, boosting sales and loyalty while opening new growth avenues. Working with just six partners annually, we offer deep expertise and seamless integration. Ready to elevate your brand? Let's chat over a virtual coffee.
We understand that time is precious and we aren't here to waste it. At the very least you'll gain a complimentary exchange of insights from a branding expert — an external perspective that brings added value either way.
We understand that time is precious and we aren't here to waste it. At the very least you'll gain a complimentary
exchange of insights from a branding expert — an external perspective that brings added value either way.
We've transformed hundreds of brands, boosting sales and loyalty while opening new growth avenues. Working with just six partners annually, we offer deep expertise and seamless team integration. Ready to elevate your brand? Let's chat over a virtual coffee.
SHAPE UP
Rebrand. Refresh. Refocus. Schedule your 1:1 session to see if we’re a fit.
GET IN TOUCH
kirby@brandfit.studio
+61 4 0227 2478
Brand Fit acknowledges the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.
Brand Fit is an inclusive studio and an ally of LGBTQ+ community and the movement toward equality.
© Brand Fit Pty Ltd 2024