ZETR
Brand Transformation

Disrupting the world of square fixtures

Minimal, refined, electrical for those who value design. A disruptor in the world of standard square fixtures. The direction was inspired by their differentiator, the unique oval shape of the product. We use this as a brand device across print and digital forms. A custom die-cut on the look book cover and an outline across the packaging and UI system. We also looked to electrical specifications to influence the typography.