Nook
Brand Transformation
In a post-pandemic world where workplaces are being redefined, we saw an opportunity to solve the open-office paradox. Because great work needs both collaboration and concentration.
Challenge
Transform office furniture from pure function to human-centered innovation. While traditional solutions focus on aesthetics, we needed to create a brand that speaks to both workspace wellness and environmental responsibility.
Transformation
Through strategic design and environmental innovation, we created a brand that turns plastic waste into productivity pods. Each NOOK, crafted from 1000+ recycled bottles, makes a statement about both workplace wellness and sustainability—proving good design can serve people and planet.
Impact
NOOK has emerged as a pioneer in conscious workspace design, showing that when brands solve human problems with environmental solutions, everyone wins. This isn't just furniture—it's the future of work.
GET IN TOUCH
kirby@brandfit.studio
+61 4 0227 2478
Brand Fit acknowledges the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.
Brand Fit is an inclusive studio and an ally of LGBTQ+ community and the movement toward equality.
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