Le Purée
Brand Transformation
Reinventing baby food to raise a healthier generation of kids
Le Puree provides the best start in life for all bubs’ & cubs' through the power of nutritious ready-to-eat baby & toddler meals, delivered. Most baby food brands are home to mascots, child-like handwriting and garish colours. This cutesy branding is designed to make babies point and smile in the aisle. But, this strategy doesn’t work for D2C online brands. (Bub isn’t Googling...yet.) The rebrand needed to appeal to the modern-day parent as well. We shifted towards a premium brand system using earthy nourishing tones that reflected the variety of quality wholefood ingredients, whilst still being playful and expressing joy.
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SHAPE UP
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kirby@brandfit.studio
+61 4 0227 2478
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