Le Purée
Brand Transformation
In an $8B baby food market dominated by cartoon characters and processed pouches, we saw an opportunity to redefine early nutrition. Because first foods shape more than nutrition—they shape a generation.
Challenge
Move beyond supermarket stereotypes in the D2C space. While traditional brands chase infant attention with mascots and bright colors, we needed to create a sophisticated brand that resonates with conscious parents making crucial nutritional choices online.
Transformation
Through strategic design and emotional intelligence, we created a premium brand that balances sophistication with joy. Using earthy tones and wholefood imagery, we translated early nutrition from functional feeding to nurturing ritual—making every meal a moment of connection.
Impact
Le Purée has evolved from startup to category innovator in the D2C space, elevating baby food beyond basic nutrition to become part of modern parenting culture.
SHAPE UP
Rebrand. Refresh. Refocus. Schedule your 1:1 session to see if we’re a fit.
GET IN TOUCH
kirby@brandfit.studio
+61 4 0227 2478
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