FOR VISIONARY FOUNDERS AT SEED/SERIES A
The starter brand that got you here won't get you to 100M+. We evolve it.
Ignite Investment. Expansion. Impact.
FOR VISIONARY FOUNDERS AT SEED/SERIES A
The starter brand that got you here won't get you to 100M+. We evolve it.
Ignite investment. Expansion. Impact.
BRANDS FOR WELLBEING | PEOPLE ✦ ANIMALS ✦ PLANET
Your product excels.
Now your brand needs to match.
Proven demand. Tick. Ready to double down and scale. Tick. But if your brand still feels like a startup, it's holding you back. Imagine the possibilities if it matched the excellence of your product and the heart and brilliance you've poured into your business.
✺ Attract bigger partnerships & investment
Your brand speaks volumes before you say a word. Show up with confidence, clarity and credibility that attracts investors, stockists, new customers & partnerships.
✺ Scale smoothly from product to people
Create a brand system that grows with you. One that keeps your essence & values intact while you expand to your vision, products, customers, locations & team.
✺ Define your industry & leave an impact
Brands that stand for something grow 3x faster. Own a distinct position, lean into your mission, and build a movement that disrupts your industry for the better.
From starter brands
to scaled leaders
Le Puree
I evolved the early-stage brand to Australia's leading baby food brand revolutionising how we feed our bubs. The rebrand supported national and international expansion, attracted investors, secured retail placement, enabled successful collaborations, and scaled to 10,000+ weekly deliveries.
Snooza
After 35 years in pet wellness, Snooza needed a refresh. The brand evolution reclaimed their market leadership, sales are up 45% year on year. and reignited team confidence, clarity and vision for the future.
HERO
From life-saving training held back by a starter brand to becoming the No.1 choice for modern businesses. We evolved the brand to secure major corporate partnerships, and revolutionised how we experience first aid training in the workplace.
Noochy
I built Noochy’s brand from the ground up, creating a warm, trusted brand world that delivers nutritious, homely meals to families’ doorsteps and secured stock with daycare partnerships.
I evolved Flyte's starter brand to connect authentically with teens and parents, giving young money wings for tomorrow's confident investors.
NOOK / RECESS
I evolved the early-stage brand into the solution for modern workspaces. Now Australia's progressive office furniture brand, leading the way with sustainable, ergonomic functional designs.
Squeaky
From pet wipe to probiotic wellness pioneer. Squeaky's brand stood out on shelf and in a market flooded with chemical solutions, securing major retail partnerships like Pet Circle.
Brand Bottleneck Problem
Many founders reach a natural inflection point where you outgrow the brand that got you here and it starts holding you back from:
✦ Securing larger investment
→ Investors need to see you're ready for growth, not playing small.
✦ Landing key stockist & collab partnerships
→ The top players evaluate your brand as much as your product
✦ Scaling beyond current limitations
→ Your early brand wasn't built to hold your vision and support expansion
✦ Redefining & leading your category
→ Without a distinct position, you’re left competing on noise instead of meaning.
Brand Evolution Payoff
✦ Attract serious investment
→ Most investors (82%) say brand strength directly affects their decisions
✦ Open premium partnership opportunities
→ A brand presence that people are proud to feature and align with.
✦ A flexible brand system that can hold multiple offerings
→ From single product to multiple offerings without losing identity or confusing customers.
✦ Match your external presence to your inner vision
→ A brand that reflects your future, product quality and high standards
Visionary partners
Working with Kirby on the rebranding has been nothing short of incredible. From the very first conversation, she stepped into our brand as if it were her own. Kirby has this amazing ability to not just understand your vision but to embody it, refine it, and bring it to life in a way that feels both strategic and deeply authentic.
The rebrand has had a transformative effect on the team, culture and our long-term market strategy. In my 12 years of business, I've worked with so many creatives, but Kirby stands out as one of the best.
Nikki Jurcutz
Kirby brought a level of confidence to our design and brand that we had never experienced before. She focused on what matched the business's values, goals and strategy, and not necessarily on what I initially wanted.
I'm grateful for this approach as I can acknowledge that I am often the bottleneck in getting a good result. Kirby ultimately knew how to deliver an industry leading branding project, and helped me get out of my own way. Her work has no doubt positively impacted our ability to land higher value clients like PeterMac, Yarra Valley Water and Sea Shepherd.
David Pagotto
Meet your brand
and vision partner
WHAT GOT YOU HERE WON'T GET YOU THERE
Let's grab a coffee or jump on a call to talk vision and building the brand that gets you to your ideal future
I partner with a select few progressive visionaries, providing curated solutions and the care your evolution deserves to scale to $100M and beyond.
BRANDS FOR WELLBEING
What got you here, won't get you there. Let's build the brand that will.
GET IN TOUCH
kirby@brandfit.studio
+61 4 0227 2478
Brand Fit acknowledges the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.
Brand Fit is an inclusive studio and an ally of LGBTQ+ community and the movement toward equality.
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