Flyte 
Brand Evolution

We evolved Flyte's starter brand to connect authentically with teens and parents, giving young money wings for tomorrow's confident investors.

Growth Barrier

Flyte had developed an innovative solution for teen financial literacy, but their early-stage DIY brand wasn't connecting with their target audience or communicating cohesively across their app, marketing materials, and touchpoints. This misalignment was limiting user adoption, parent trust, and their ability to stand out in the competitive fintech landscape.

Evolution

We evolved their starter brand from "just another banking app" to "champions of financial empowerment for the next generation." This transformation created a cohesive brand world that balanced education with aspiration, making investing accessible and exciting for teens while building the trust essential for parents to adopt a financial platform for their children.

Results

✦ Created a cohesive experience across app, marketing, and all touchpoints
✦ Significantly increased user sign-ups after rebrand launch
✦ Established stronger connection with teen users
✦ Built increased trust with parents, the key decision makers
✦ Positioned distinctively in the competitive fintech landscape
✦ Developed a scalable brand system for future feature expansion
✦ Transformed financial literacy from boring to aspirational life skill
 

WHAT GOT YOU HERE WON'T GET YOU THERE

 Let's grab a coffee or jump on a call to talk vision and building the brand that gets you to your ideal future

This isn't a traditional bloated agency. I partner with a select number of progressive visionaries to provide the curated solutions, and care your evolution deserves.