HERO
Brand Transformation
In a world where workplace safety feels like a box-ticking exercise, we saw an opportunity to create something more meaningful. Because when people feel empowered to help others, workplaces become communities.
Challenge
Transform first aid training from corporate obligation to human connection. While traditional providers focus on compliance, we needed to create a brand that turns standard requirements into meaningful experiences that stick.
Transformation
Through strategic design and emotional storytelling, we evolved HERO beyond traditional safety aesthetics. Our warm, engaging approach and tailored programs turn regulatory training into real preparedness, creating confident responders rather than certified bystanders.
Impact
With over 255,700 heroes trained nationwide, HERO has redefined workplace safety culture, proving that when training touches hearts, it changes behavior. This isn't just about compliance—it's about creating HERO's and communities that care.
"Words are not enough to express the wonderful work that Kirby completed for our brand. She seamlessly became a part of our team, fully understood our mission, and executed a rebranding without any revisions needed. We have worked with many creatives in the past, and Kirby is truly one of the best. We highly recommend her!”
SHAPE UP
Rebrand. Refresh. Refocus. Schedule your 1:1 session to see if we’re a fit.
GET IN TOUCH
kirby@brandfit.studio
+61 4 0227 2478
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Brand Fit is an inclusive studio and an ally of LGBTQ+ community and the movement toward equality.
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