HERO
Brand Evolution

From life-saving training held back by a starter brand to becoming the No.1 choice for modern businesses. We evolved their brand to secure major corporate partnerships, and revolutionised how we experience first aid training in the workplace.

Growth Barrier

HERO's mission to revolutionise first aid training was being held back by a starter brand that blended in with competitors in a traditionally dry, serious market. Despite their innovative approach to training, their brand couldn't differentiate them, secure major partnerships, or communicate their true vision of transforming compliance-driven training into empowering life skills.

Evolution

We evolved their brand from "just another training provider" to "creators of a movement that turns everyday people into confident heroes." This transformation shifted perception from first aid as an obligation to an empowering gift, creating a brand that resonated emotionally while standing out in a sea of sameness.

Results

✦ Became the No.1 choice for modern businesses seeking first aid training
✦ Secured major corporate partnerships like Mecca, Bunnings, Kmart etc. 
✦ Created a movement of 255,700+ empowered heroes ready to save lives
✦ Revolutionised the first aid training experience in workplaces
✦ Built a brand world that supported all the HERO touchpoints on and offline
✦ Established a powerful market position that transformed industry standards

"Words are not enough to express the wonderful work that Kirby completed for our brand. She seamlessly became a part of our team, fully understood our mission, and executed a rebranding without any revisions needed. We have worked with many creatives in the past, and Kirby is truly one of the best. We highly recommend her!”

Kirby has this amazing ability to not just understand your vision but to embody it, refine it, and bring it to life in a way that feels both strategic and deeply authentic. She doesn’t just deliver; she elevates. Every concept, every design, every touchpoint was thoughtful, beautiful, and aligned with who we are.

In my 12 years of business, I’ve worked with so many creatives, but Kirby stands out as one of the best. She goes above and beyond expectations

WHAT GOT YOU HERE WON'T GET YOU THERE

 Let's grab a coffee or jump on a call to talk vision and building the brand that gets you to your ideal future

This isn't a traditional bloated agency. I partner with a select number of progressive visionaries to provide the curated solutions, and care your evolution deserves.

BRANDS FOR WELLBEING

What got you here, won't get you there. Let's build the brand that will.

GET IN TOUCH

kirby@brandfit.studio
+61 4 0227 2478

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