FOR FOUNDERS AT SERIES A+
The brand that got you here won't get you to 100M+. We evolve it.
Ignite Investment. Expansion. Impact.
FOR FOUNDERS AT SERIES A+
The brand that got you here won't get you to 100M+. We evolve it.
Ignite investment. Expansion. Impact.
BRANDS FOR WELLBEING | PEOPLE ✦ ANIMALS ✦ PLANET
Your product excels. Now your brand world needs to match.
Proven demand, check. Ready to scale, check. But if your brand still feels like a startup or fragmented, it's holding you back. Your next level of impact, income and category leadership will demand your next level of identity. Imagine the possibilities if your brand matched the excellence of your product and the heart and brilliance you've poured into your business.
✺ Attract bigger partnerships & investment
Your brand speaks volumes before you say a word. Show up with confidence, clarity and credibility that attracts investors, stockists, new customers & partnerships.
✺ Scale smoothly from product to people
Create a brand system that grows with you. One that keeps your essence & values intact while you expand to your vision, products, customers, locations & team.
✺ Redefine your industry & leave an impact
Brands that stand for something grow 3x faster. Own a distinct position, lean into your mission, and build a movement that disrupts your industry for the better.
Scaled legacy leading brands
redefining their category
Le Puree
I evolved the early-stage brand to Australia's leading baby food brand revolutionising how we feed our bubs. The rebrand supported national and international expansion, attracted investors, secured retail placement, enabled successful collaborations, and scaled to 10,000+ weekly deliveries.
Snooza
After 35 years in pet wellness, Snooza needed a refresh. The brand evolution reclaimed their market leadership, sales are up 45% year on year. and reignited team confidence, clarity and vision for the future.
HERO
From life-saving training held back by a starter brand to becoming the No.1 choice for modern businesses. We evolved the brand to secure major corporate partnerships, and revolutionised how we experience first aid training in the workplace.
Noochy
I built Noochy’s brand from the ground up, creating a warm, trusted brand world that delivers nutritious, homely meals to families’ doorsteps and secured stock with daycare partnerships.
I evolved Flyte's starter brand to connect authentically with teens and parents, giving young money wings for tomorrow's confident investors.
NOOK / RECESS
I evolved the early-stage brand into the solution for modern workspaces. Now Australia's progressive office furniture brand, leading the way with sustainable, ergonomic functional designs.
Squeaky
From pet wipe to probiotic wellness pioneer. Squeaky's brand stood out on shelf and in a market flooded with chemical solutions, securing major retail partnerships like Pet Circle.
Brand Bottleneck Problem
Many founders reach an inflection point where the brand that got them here starts holding them back. At this stage, the cracks begin to show, and it starts costing you:
✦ Securing larger investment
Investors need to see you're ready for growth, not playing small.
✦ Landing key stockist & collab partnerships
The top players evaluate your brand as much as your product
✦ Scaling beyond current offerings
Your early brand wasn't built to hold your evolved vision & support expansion
✦ Redefining & leading your category
Without a distinct position, you’re left competing on noise instead of meaning.
Brand Evolution Payoff
When your brand evolves to match your ambition, everything aligns:
✦ Attract serious investment
Strong brand architecture signals scale readiness, investors notice.
✦ Open premium partnership opportunities
A brand people are proud to feature, stock, and align with.
✦ A flexible and cohesive brand system that can hold multiple offerings
From single product to multi-brand or product ecosystem, without confusion or dilution.
✦ Match your external presence to your inner vision
A brand that reflects the future you’re building, not just where you started.
Visionary partners
Working with Kirby has been nothing short of incredible. She has a true visionary gift, stepping into your business and instantly feeling like part of the team. She uses “we” and “us,” and it’s clear she cares deeply about what you’re creating, not just the output.
In our 12 years of business, she stands out as the most creative, strategic, and reliable person we’ve worked with. Kirby delivers every single time, and we couldn’t recommend her more highly for anyone looking for exceptional design and creative partnership expertise! Thank you Kirby, it always a pleasure working alongside you to bring something special to life!
Nikki Jurcutz
Kirby brought a level of confidence to our design and brand that we had never experienced before. She focused on what matched the business's values, goals and strategy, and not necessarily on what I initially wanted.
I'm grateful for this approach as I can acknowledge that I am often the bottleneck in getting a good result. Kirby ultimately knew how to deliver an industry leading branding project, and helped me get out of my own way. Her work has no doubt positively impacted our ability to land higher value clients like PeterMac, Yarra Valley Water and Sea Shepherd.
David Pagotto
Meet your brand
and vision partner
WHAT GOT YOU HERE WON'T GET YOU THERE
Let's grab a coffee or jump on a call to talk vision and building the brand world that scales your impact to 100M+
If you’ve achieved product–market fit, have a vision for redefining your category, and your growing brands or products are starting to feel fragmented, I specialise in evolving emotionally intelligent brands that bring clarity, cohesion, and connection across your ecosystem designed to scale to $100M+ and impact the wellbeing of people and animals.
BRANDS FOR WELLBEING
What got you here, won't get you there. Let's build the brand that will.
GET IN TOUCH
kirby@brandfit.studio
+61 4 0227 2478
Brand Fit acknowledges the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.
Brand Fit is an inclusive studio and an ally of LGBTQ+ community and the movement toward equality.
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