Nook
Brand Evolution

From startup idea to Australia's progressive office furniture brand. We evolved their early-stage brand into the solution for modern workspaces, leading the way with sustainable, ergonomic functional designs that transform plastic waste into productivity.

Growth Challenge

In a post-pandemic world where the traditional office was being completely reimagined, Nook (Recess) had created an innovative solution to the open-office paradox with their sustainable soundproof booths. But their starter brand couldn't communicate the full value of their innovation or position them for the rapid scaling opportunity in front of them as companies embraced hybrid work models.

Evolution

We evolved their brand from "furniture startup" to "pioneers of office furniture" This transformation positioned them at the intersection of workplace wellness and environmental responsibility, creating a brand that could grow beyond their initial product and become the solution for modern workspaces.

Results

✦ Sales tripled in six months and doubled month-on-month after rebrand launch
✦ Successfully secured $1 million in investment to fuel expansion
✦ Evolved from single-product focus (Nook) to full office furniture line (Recess)
✦ Attracted high-growth startup clients including Eucalyptus, Prezzee, and Dovetail
✦ Expanded target market to include property landlords pre-furnishing spaces
✦ Positioned as the progressive office furniture brand leading with sustainable design

"I've worked with Kirby across two startups, where she has done an incredible job developing and designing our brand and product vision. She has a good understanding of exactly the type of brand concepts needed to bring both physical and digital products to life. I could not recommend her enough for anyone looking to create a lasting brand."

WHAT GOT YOU HERE WON'T GET YOU THERE

 Let's grab a coffee or jump on a call to talk vision and building the brand that gets you to your ideal future

This isn't a traditional bloated agency. I partner with a select number of progressive visionaries to provide the curated solutions, and care your evolution deserves.

BRANDS FOR WELLBEING

What got you here, won't get you there. Let's build the brand that will.

GET IN TOUCH

kirby@brandfit.studio
+61 4 0227 2478

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Brand Fit acknowledges the First Peoples of Australia, their Elders past, present and emerging. We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work. 

Brand Fit is an inclusive studio and an ally of LGBTQ+ community and the movement toward equality.

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