ZETR
Brand Evolution

We built ZETR's brand to transform standard electrical outlets into beautiful features that complete thoughtfully designed spaces, becoming the go-to choice for architects and designers who refuse to compromise on any detail.

Growth Challenge

In a world where electrical fittings are typically an afterthought in design, ZETR identified an opportunity to elevate these necessary components into intentional design features. But breaking into this established market required more than just better products, they needed a brand that could shift perceptions among architects, electricians and designers, position electrical fixtures as design elements, and justify a premium price point in a category known for basic functionality.

Brand Creation

We built their brand from the ground up as more than just electrical fixtures, but as "champions of thoughtful design down to the smallest detail." Every brand element emphasized the distinctive oval shape, premium finishes, and elegant minimalism that allowed their products to enhance rather than interrupt beautiful spaces. The brand spoke directly to discerning architects and designers who believe no detail is too small to matter.

Results

✦ Created a premium positioning that justified higher price points
✦ Developed a distinctive visual identity that reflected the product's elegant simplicity
✦ Built credibility within the architecture and design community
✦ Supported expansion from initial product line to broader design-focused offerings
✦ Transformed perception of electrical fittings from necessary eyesores to design features

WHAT GOT YOU HERE WON'T GET YOU THERE

 Let's grab a coffee or jump on a call to talk vision and building the brand that gets you to your ideal future

This isn't a traditional bloated agency. I partner with a select number of progressive visionaries to provide the curated solutions, and thoughtfulness your evolution deserves.