Snooza
Brand Evolution

From stagnant legacy brand to revitalised pet wellness leader. We evolved their 35-year-old brand to reclaim market leadership, boost sales, and create a flexible system that bridges their rich heritage with a new generation of pet parents.

Growth Barrier

After 35 years in pet wellness, Snooza had reached a critical inflection point. Their premium quality products were still exceptional, but their starter brand had become stagnant, failing to connect with modern pet lovers, support online sales, or reflect the thoughtful quality that made their products special. This misalignment was holding back market leadership, sales growth, and team confidence.

Evolution

We evolved their brand from "generic blanded pet bed company" to "premium pet wellness experts with 35 years of wisdom." This transformation bridged their legacy with contemporary culture, creating a brand that resonated with today's pet parents while honoring their decades of expertise.

Results

✦ Sales up 45% year on year
✦ Reclaimed market leadership in the premium pet wellness category
✦ Boosted sales through an optimised, mobile-friendly buying journey
✦ Reignited team confidence and engagement in the company vision
✦ Successfully launched new product innovations with expanded range
✦ Created a flexible brand system that can grow with them
✦ Established a new distinct positioning with "No two dogs snooze alike"

"What really sets Kirby apart is how she doesn't just say, "We'll be part of your team" like other agencies. No, she became part of the team! She rolled up her sleeves, got stuck into everything, and honestly felt like one of us from day one. It wasn’t just talk – it was genuine. If I were to recommend Kirby to someone, I’d say, “You can never over-share with her.” She digs out pure gold from even the smallest details, so trust her and dive all in."

"Thank You Kirby! Incredible result!! and results!!"

WHAT GOT YOU HERE WON'T GET YOU THERE

 Let's grab a coffee or jump on a call to talk vision and building the brand that gets you to your ideal future

I partner with a select few progressive visionaries, providing curated solutions and the care your evolution deserves to scale to $100M and beyond.

BRANDS FOR WELLBEING

What got you here, won't get you there. Let's build the brand that will.

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