Heartly
Brand Evolution

We renamed and repositioned their brand to secure key retail partnerships while creating a deeper emotional connection between pet parents and the wholesome nutrition they provide their fur family.
 

Growth Barrier

Ilume had developed exceptional pet nutrition products, but their name and brand weren't connecting emotionally with pet parents or opening doors to major retail partnerships like Pet Barn. Despite their wholesome, quality ingredients, their starter brand couldn't differentiate them in the crowded pet food space or communicate the deep emotional connection between feeding and loving our pets.

Evolution

We transformed Ilume into Heartly, evolving their brand from "just another pet food" to "wholesome hearty meals that say I love you" This repositioning shifted the focus from functional nutrition to emotional connection, creating a brand that understood the profound way feeding our pets is an expression of our love for them. 

Result

✦ Secured partnership with major national retailer
✦ Created a distinctive emotional position in the competitive pet food market
✦ Developed packaging that stands out on crowded retail shelves
✦ Built a scalable brand architecture to support product line expansion
✦ Established clear differentiation through emotional resonance
✦ Transformed everyday feeding from routine to meaningful connection

WHAT GOT YOU HERE WON'T GET YOU THERE

 Let's grab a coffee or jump on a call to talk vision and building the brand that gets you to your ideal future

This isn't a traditional bloated agency. I partner with a select number of progressive visionaries to provide the curated solutions, and thoughtfulness your evolution deserves.