Loop.tv
Brand Transformation

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Reinvigorating the nostalgic world of unlimited music video entertainment

A crafted multi-platform brand and product – tailored to personal music discovery and contextual mood-based experiences. Through user research, we also identified a desire to bring back the nostalgic Music TV concept of continuous playback. Loop.tv reinvigorated the idea of binge-watching streams of music videos, set in a digital context.

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