Sixgun
Brand Evolution
We evolved SIXGUN's brand to cut through industry noise and attract higher-value clients like PeterMac, Yarra Valley Water, and Sea Shepherd—bringing authentic human connection back to digital performance marketing.
Growth Barrier
In a digital marketing landscape drowning in buzzwords and false promises, SIXGUN had developed an authentic, human-centered approach to performance marketing. However, their starter brand couldn't differentiate them from countless other agencies. They needed a brand that could cut through the noise while staying true to their humble expertise.
Evolution
We evolved their brand from "just another digital agency" to "connection specialists bringing humanity back to digital performance." This transformation created intentional contrasts throughout their identity, bold red circles softened by thoughtful motion, strong logotype balanced by welcoming typography, and direct messaging delivered with warmth. Every touchpoint communicated their unique positioning as humble experts who deliver powerful results.
Results
✦ Attracted higher-value clients including PeterMac, Yarra Valley Water, and Sea Shepherd
✦ Created clear differentiation in an oversaturated agency market
✦ Built a coherent brand system that balanced strength with accessibility
✦ Established a distinctive voice that cut through industry jargon
✦ Developed a scalable identity that supported agency growth
✦ Positioned them as leaders redefining what clients expect from digital partners
"Kirby brought a level of confidence to our design and brand that we had never experienced before. She focused on what matched the business's values, goals and strategy, and not necessarily on what I initially wanted. I'm grateful for this approach as I can acknowledge that I am often the bottleneck in getting a good result. Kirby's work has no doubt positively impacted our ability to land higher value clients like PeterMac, Yarra Valley Water and Sea Shepherd."
WHAT GOT YOU HERE WON'T GET YOU THERE
Let's grab a coffee or jump on a call to talk vision and building the brand that gets you to your ideal future
This isn't a traditional bloated agency. I partner with a select number of progressive visionaries to provide the curated solutions, and thoughtfulness your evolution deserves.
BRANDS FOR WELLBEING
What got you here, won't get you there. Let's build the brand that will.
GET IN TOUCH
kirby@brandfit.studio
+61 4 0227 2478
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